Services of SimpleUsability

All of our services at SimpleUsability are focused on both the end user and the realities of delivering a successful project. We use eye tracking as a tool for many of our projects which enables us to observe natural behaviour. We're committed to providing value and return on investment for your spend, and will work closely with you and your team to ensure the deliverables of the project match your needs.

Usability Services

Users are at the core of our usability services. Whether it's a website, printed brochure, email marketing campaign or mobile interface that is centre in your project we can help successfully deliver your project.

Retail insight

Observe how people shop and find out how they want to want to shop. Rather than carry out traditional market research, discover how new techniques can allow you to engage with and understand new and existing customers.

Neuromarketing & Emotion Analysis

Neuromarketing is all about understanding your customer's core reactions to your product, service or design at an emotional level. We use the very latest in unobtrusive EEG brain wave monitoring technology to measure Engagement, Excitement and Frustration.

Usability Training

Learn from experienced user experience consultants to become a better moderator of research sessions. You choose how you would like to learn from individual coaching sessions to improve your skills, to group sessions on how to facilitate with technology.

Full list of services

Here's a list of our services, but your project may require a combination of methods. Just get in touch and we'll be happy to help.

Usability Services

• Expert review
• Usability testing
• Eye tracking
• Remote user testing
• Conversion optimisation
• User Centred Design Services

Retail insight

• In-store eye tracking
• Shelf and POS testing
• Pack design testing
• Ethnographic research
• Personas
• Online surveys

Neuromarketing & Emotional Analysis

• TV & Digital Advertising
• Brochure & Print
• Pack Testing
• Design Evaluation
• Website Optimization
• Instore & POS

Usability Training

• Moderation skills
• Usability testing with eye tracking equipment