Understanding the behavioural traits and needs of the audiences you are engaging with, is a fundamental part of all user centred design. Customer journeys and interactions should be shaped from a deep understanding of the user/customer personas, mapped into the organisation’s needs.
Digital devices are now driving a broad range of behaviours. We believe that you can no longer rely solely on traditional socio-demographic descriptions of your customers. Digital interaction leaves a trail of data. Through traffic and transactional analysis, mixed with more traditional ethnography, we can build rich descriptions of your audiences that allow you to build better websites, apps, brochures and POS.