SimpleUsability is the first in the world to use revolutionary eye tracking glasses from Tobii.  Today, the 22nd June, the new Tobii glasses were released, but here at SimpleUsability, with support from Tobii through AcuityETS, we were able to use them for commercial research before their launch.

This revolutionary new product is able to support eye tracking, being the first of its kind as it is lightweight, mobile and allows us to monitor truly natural behaviour.  The glasses look like an ordinary, if not slightly larger, pair of glasses allowing participants to carry out daily tasks.  For our latest project we visited a number of supermarkets across the UK, watching how people perform their weekly shop.  Each user would be given the set of glasses and left to do their food shopping.  After they had finished we would play back sections of their shop, showing their eye tracking, enabling them to recall their behaviour and feelings. (more…)