Archive for twitter
Twitter is a highly accessible way to appeal to a wide audience of readers. Nearly 500 million tweets are posted every day, so brands need an edge in order to stand out and win attention from readers. This is particularly crucial in the build-up to the Christmas season, with consumer spending high, and competition huge.
To look at the ways in which readers interact and view twitter feeds, we investigated using advanced eye tracking technology to determine where readers looked and to gain insight about how users interact with a Twitter feed. From these findings, we were able to uncover some tips on how to stand out with Christmas tweets.
At the beginning of the year, we looked at the new design for Twitter brand pages, which allowed a greater creative use of space for companies, increased advertising opportunities and easier means of communication with their followers.
We considered the implications of the new layout and assessed the opportunities it would present the brands. We found that:
- Banner images worked well at directing users to content and worked well as advertising space and promoting brand identity
- Promoted tweets worked well to reinforce and feature content
- Users disliked pages that felt too corporate
In the last week, Twitter launched the new profile page design which is open to all users, not just to brands, and features a header image (similar to the Facebook Timeline ‘Cover image’), an increase in size and quantity of the ‘Recent images’ on the profile page and a tweaked layout to the page.
> Read more