Archive for psychology
When I started my placement at SimpleUsability, I knew barely anything about usability or user experience. This isn’t the kind of stuff you learn at university (even as a Psychology student) and I found it fascinating that the usability testing I was witnessing would make an impact in the world, unlike my university dissertation…
After just half a day I was learning why it is that usability testing plays such a critical role in web development. After a few rounds of testing I was astounded by the richness and variety of comments and ideas that participants were producing. Many things that they were suggesting I had simply never considered – and judging from the frantic scribbling of notes from the web designers observing the session, neither had they.
I had been initially ‘switched on’ to usability by my interest in consumer behaviour and market research. Yet prior to seeing the work that SimpleUsability do, I had never come across usability testing before, though no doubt I had benefitted from it many times when browsing online. At the time of writing, the BBC reported that almost 2,000,000,000 people use the internet – almost a third of the population of the world, and so I was stunned that usability was not a more commonplace issue.
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