It’s not over until the fat lady sings.

So, you’ve done it, you’ve gotten your visitor right the way through your site, along your carefully crafted conversion funnel and they’ve taken the bait. Congratulations!  You can relax now, can’t you? Well you could but this is a golden opportunity to squeeze even more value out of the transaction by highlighting your other products and services.

People are very often open to suggestion at this point in the conversion stream. Why? Well they’ve made it through a process, they had to follow various commands and tasks set out in front of them to achieve a goal, and they’ve succeeded. There is always something of a subtle sigh of relief when you’ve achieved something, a contented space where you are open to new opportunities.
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