Archive for Eco
The West Yorkshire organic baby boutique Makes a Change Ltd has seen a significant increase in visitors to their website after implementing the changes suggested by SimpleUsability.org as part of our free website mentoring service for small eco-friendly businesses. Makes A Change Ltd was first launched in spring 2006 selling a range of fair trade organic children’s clothing and nappies. With around 95% of their orders coming from people searching on Google, a boost in the rankings has had a considerable impact on sales since then.
Makes a Change director, Emma Ginger, comments:
“Suddenly we’re back up there on the search engines and people are finding us via Google listings! That is making a really big difference, thanks to you guys.”
The latest company to join the website mentoring programme is the London based fair-trade woman’s clothing company, Tam & Rob. The company launched in July 2006, designing and selling a range of trendy woman’s wear produced by IFAT (International Fair-trade association) registered manufacturers in India and Nepal. Initially selling through third party websites, they are now eager to get their own website developed and begin trading as soon as possible. SimpleUsability.org will work with Tam & Rob to help determine the structure, content and design style most suited to their customers and commercial aspirations.
At SimpleUsability we take our social and environmental responsibilities seriously, and we’d like to help others do their bit too. We are great believers in, and wish to support, eco-friendly causes that value the environment we live in. We also appreciate that smaller companies promoting such causes often lack the knowledge, time, money, and other resources to invest in the services and assistance they need to progress. We therefore want to give these companies a helping hand in developing their business and building their audience.
To mark World Usability Day on 14th November 2006, SimpleUsability Ltd launched a new website mentoring service offering free advice to small businesses with eco-friendly, fair trade or sustainable products or services in a bid to help boost moves towards environmental sustainability. Over the course of the next year a total of 12 companies will be offered up to three months’ of website mentoring by the specially created subsidiary, SimpleUsability.org.
The WEST Yorkshire organic clothing company ‘Makes a Change Ltd’ and York based solar heating company ‘Positive Planet’ are the first to sign up to the free mentoring programme. The companies will receive help with website usability, search-engine visibility and visitor traffic analysis from SimpleUsability.org, working to make the websites as effective and commercially-successful as possible.
Founder and Managing Director of SimpleUsability Ltd Guy Redwood comments
“Most people who launch eco-friendly, or fair trade, businesses do so because of their personal ideals. Very often they have fairly limited marketing resources compared to mainstream, less environmentally-aware rivals, and hope that like-minded people hear about them and business eventually takes off.
“This creates a huge imbalance between what must happen to achieve sustainability and how people can find out about eco-friendly products and services which are more desirable in the long-term interests of the environment.
“Our mentoring will give these companies a far higher web profile and improved usability which can have a huge impact on their business success.”
Check www.simpleusability.org for more information about our new ‘eco-friendly’ service and how to get involved.