Archive for the ‘Articles’ Category
Help features are typically only used as a last resort. Whether it be an electronic appliance or a web application, most users will not read instructions until they feel stuck, and even then they might not. There are two key reasons for this:
- Firstly, due to prior experience users often regard help as unhelpful. Masses of text and pages of irrelevant FAQs have led them to simply ignore it.
- Secondly, as usability continues to improve, users are learning to rely on their own intuition. They expect to be able to self-serve and navigate through a website themselves, so requesting help seems to have become associated with ego depletion.
You might wonder if that makes help features redundant, but we know that users still need help. So the challenge is finding a better way, or ways, of providing it. In this article, we will discuss the helpfulness of some familiar help features from the perspective of how the user gets the help – is it pushed towards them or do they need to seek it out and pull it for themselves? We call this Push and Pull help:
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A User Journey Walkthrough is a great way to put yourself in your users shoes, and using a persona is the ideal way to do this. A persona allows you to focus on your users, therefore keeping their goals and needs at the forefront of the Walkthrough. A persona is based on findings from user research, and can also combine analytics and other customer information. As the purpose of this article is to show you how to use the User Journey Walkthrough methodology, here is one I created earlier:
Running a successful solutions workshop isn’t something you can do off the cuff, and it’s not about standing in front of a group of people, and talking at them for a couple of hours. You need engagement, interaction, encouragement and creativity to come up with design ideas and solutions. But how can you try and achieve that? Here at SimpleUsability we run lots of workshops to help our clients, so here’s my five top tips to help you run a successful one!
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Rebecca began her talk by introducing herself as an ‘Accessibility and UX Research Consultant’. She works freelance now and she’s got lots of experience from working at ShopDirect UK alongside designers to help create accessible apps. She stated that “There’s always things to learn when it comes to accessibility.”
So, why should we make our apps inclusive?
Rebecca started by talking about her experience working with a blind lady, who uses a screen reader to help her use apps on a day to day basis and feels that apps are simpler and easier to use than websites. Despite this, she still sometimes struggles with apps.
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An in-page tab is a go-to method to categorise content on a page, without overwhelming users with too much information at once, however, this functionality is commonly misused on many websites and apps. As a UX practitioner, this UI element is something that I witness users struggling with when implemented poorly. So in this article I will review and give 8 examples of best practice regarding in-page tab design and guide you on how to implement these successfully.
1. Clearly indicate the active tab and ensure this is connected to the content below.
The talks and workshops at Camp Digital covered many different aspects of digital, but the talk I found the most thought-provoking was by Emer Coleman, who asked us to question the role of ethics within technology, and touched on the dark side of big tech corporations.
Emer kicked off the talk by giving us a little bit of history of what her life was like growing up in Ireland. Unable to get birth control or read women’s magazines, Emer was regularly reminded of a woman’s place in the world by The Irish Constitution. The arrival of the internet brought her freedom, in a world that had little before.
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On Wednesday 24th May 2017, it was great to see the digital community come together to learn and be inspired by this year’s Camp Digital event in Manchester. Many great talks were given on topics of usability, design and accessibility, but the one session that stood out for me was the workshop I took part in, given by Molly Watt and Chris Bush, about using and understanding assistive technologies.
Chris Bush kicked the workshop off by giving us an insight into the vast number of people that suffer from a long-term illness or disability, equating to around 15% of the UK’s population. With this striking figure in mind, the question ‘Why design for inclusion?’ was proposed. To help us understand why, Chris introduced Molly Watt, who began by sharing her story on why she is so passionate about this subject.
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How do you describe what you do for a living?
Digital marketing executive? Ecommerce manager? UX/UI Designer? User researcher? Customer insight manager? User experience lead?
Does this change depending on who you’re talking to? Chances are, you have a different answer to this question whether you’re networking at a conference, catching up with old friends, or making small talk with your great aunt at a cousin’s wedding.
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UX Mentors, is an annual Manchester-based event for students who want to get started in a career in UX. It is organised in conjunction between Sigma and Manchester Metropolitan University (MMU). Last week I was delighted to join the team of mentors that included User Experience experts from Sigma, Mando, Autotrader and Shop Direct for the 2017 event.
This year the theme was the Google Sprint, and sprint we did, as we aimed to move through the 5-day process in around 6 hours! The process, as described in the book by Joel Knapp, is an end-to-end process from defining a key problem to solve, through rapid ideation and design to validation with users. Although we were not able to do every step, the Sprint model provided a great format for getting hands-on experience of a number of key UX techniques.
We kicked off the day with a brief, including objectives, scope and target audience, and drew up a user journey map. The brief was to design a mobile app to help low-income people with budgeting. My team drew on their experiences as students to develop a quick persona and draw up the journey of how such user would get started on the app, and then identified pain points and opportunities to design a solution.
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Onboarding screens are designed to introduce users to how the application works and what main functions it has, to help them understand how to use it. As a user experience practitioner, I have experience testing onboarding screens with users and often get asked by clients what is the best way to implement a good onboarding experience to introduce users to an app. Onboarding can be a challenge to get right, especially when trying to meet both business requirements and user needs. The business wants to show users the key features and unique aspects of an app but often in user testing we observe users simply moving through onboarding screens without paying attention to them.
So what to do? In this article, I’ll share learning from our experience testing onboarding screens with a review of the different ways which apps implement onboarding to engage and educate users on their app.
So, let’s start with the don’ts
- Don’t use too many words. We’ve seen in user testing that users find wordy onboarding screens unengaging and this often results in users not reading the information or forgetting this information when they arrive on to the app. Consider the amount of information you are presenting your users with and try not to overload them to avoid them looking for a way to exit or skip.
- Don’t include too many screens… or too few! Think about the length of your onboarding process, too many screens result in users swiping through without paying any attention to the content. On the contrary, although users want a short, snappy, engaging welcome to an app they still need enough information to understand how to use the app and what the benefits of using it are.