Archive for June 2018
We were delighted to go along to the second User Research London conference this week. The first conference in 2017 was small, but it sparked an interest and this year it has grown. Researchers love to research, and that includes learning about how others are doing it and thinking about it. So this conference saw many more come together to listen, watch, talk and learn.
The day offered a mix of longer and shorter talks from speakers from around the world, from huge organisations and tiny consultancies. A common thread that came up again and again was deliverables. Not just what we deliver, but how we deliver it and how we shape our research to deliver it in order that we make the most impact we can from our research work.
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Within UX research, focus groups get a bad rap, often, this can be justified (for a number of reasons we will come onto exploring), however, this shaming is not always justified. Used for the correct reasons and facilitated in the correct manner, focus groups can become another useful tool in your methodological toolbox.
This article sets out to explore the pros and cons of focus groups within UX research, drawing on how and when we use focus groups here at SimpleUsability for context.
‘What we say and what we do are very different’
If you work in UX, this will be a phrase you will be very familiar with, and for a very good reason. It is well established and evidenced that as human beings we are not good at predicting our own behaviour for a number of reasons. This is one of the key drivers behind the stigma associated with focus groups, they are often used when they shouldn’t be, and when there is a more suitable methodology available, therefore the results may be misleading.
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