Archive for April 2018
Often thought to be a contentious relationship, Bolser and SimpleUsability came together for a presentation for LDF 2018 to share how User testing and Agile can be integrated throughout a project lifecycle.
Our presenters were Dr Lucy Buykx, Senior UX practitioner and Amy Martindale, Lead UX practitioner from SimpleUsability, together with Bolser’s Hanneka Kilburn, Head of Design and Theo Wrightman, Scrum Master. SimpleUsability and Bolser work with some of the world’s biggest brands providing complimentary services: SimpleUsability is a behavioural research agency, who have evolved a robust and insightful UX research methodology built on trusted psychology principles and innovative technology and Bolser are a full stack agency who have adopted an Agile framework with Scrum since 2013.
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When was the last time you bought something online? Did it go as expected? How did the process make you feel?
Previously, we have looked at how UX design can benefit from storytelling elements, but in this article, we will briefly discuss how to use storytelling ideas when organising your test sessions to get the most value out of a participant.
As humans, we naturally process information in stories. They are the key to engrossing us and helping us to understand other people’s ideas. Due to this, they are excellent for capturing and retaining our participant’s attention, dropping them into a scenario and frame of mind to aid our research and, in appropriate methodologies, improving their recall. Besides the participants, they can also help us, as researchers, when differentiating between all the testing sessions we have carried out on the day – the structure of our sessions may be the same, but the stories will always differ.
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