Archive for March 2018
You say ‘to-may-to’, I say ‘to-mah-to’
You often hear the terms ‘user research’ and ‘market research’ used interchangeably within companies, product teams often debate the differences between the disciplines. They both contain the word research and their main aim is to understand the ‘user’ or the ‘consumer’ – so, what’s the difference?
At best, people try to distinguish them by the data they work with, “user researchers are the qualitative guys and market researchers are the quantitative guys.” However, this stereotype is also incorrect and can be damaging. As any valuable UX research agency will use a combination of qualitative and quantitative methods, so will a market research agency.
This article sets out to explore the blurring line between the two disciplines, their shared similarities, their differences, and ultimately understand if there is a need for a hard classification. All that matters is the user, right?
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‘A picture tells a thousand words’
This is certainly the case when it comes to storyboarding. UX designers, researchers and stakeholders need to be able to put themselves into the user’s shoes to consider how they might react and engage with a product. Relying on imagery over text, storyboards can be a really effective tool within UX to: help conceptualise designs, visualise user personas or needs, aid research design and, add validation to research findings. This article will explore how to create a storyboard for UX projects and why they are effective.
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