Archive for February 2018
A homepage is something that any internet user will be familiar with. Whether it be landing on a banking site to set up a new account, or arriving on a travel site ready to book a holiday, the homepage and subsequent landings page are our first touch point on a number of online sites. Not only do these pages have to make a lasting impression on users and signpost them in the right direction, but a homepage is also an important hub, allowing users to come back if they got lost or want to navigate to a different area.
However, a lot of homepages fail to follow some of the basic requirements relating to appearance, information and interaction. So this article will highlight some of the fundamentals for homepage design, and how these can also be applied to landing pages.
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What’s your favourite book, film or tv show? Do you know why you like it so much? You probably remember it quite well. Since our time in the caves, we have been captivating attention and evoking responses through the telling of stories both fact and fiction. They are embedded into our culture and society; whether it is a classic novel, a news article or gossip between friends, storytelling in its simplest form is the sharing of information via cause and effect – and we are wired to think in this way. Research has found that storytelling activates multiple senses in our brains and the resulting flurry of emotions makes us understand the information more, retain it for longer and have a more enjoyable experience.
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