Archive for May 2017
In their recent article ‘How to design ‘Applied filters’ (42% get it wrong)’ the Baymard Institute proposed essential features to make filters user friendly on desktop.
1. Ensure the user can easily find any currently applied filters
2. Make it clear which criteria the currently displayed product list is filtered by
3. Allow the user to easily deselect applied filters
4. Provide the user with additional context when selecting new filtering values
5. Help the user infer how much of a filter type’s ‘range’ is currently selected
As more customers are turning to mobile to browse and shop online, we think it is important to look at filters on mobile. In this article, we have looked at how filters are implemented on mobile across the e-commerce sector, considering if Baymard’s recommendations should be adopted for mobile.
This article will look at the following fashion websites: Topshop, Asos, Missguided, New Look and River Island, and compare them to the following grocery websites, Asda, Morrisons and Sainsbury’s.
SimpleUsability hosted a panel debate as part of the 2017 Leeds Digital Festival. Facilitated by Dr Lucy Buykx, one of our Senior UX Practitioners, and with a panel drawn from a variety of sectors, each at different UX adoption stages, the event drew a sizeable crowd keen to discuss, “Is UX research still too slow for agile?”
Shan Beerstecher, Digital Transformation Manager, Skipton Building Society
Adrian Berry, Product Owner, myhermes.co.uk, Hermes
Sophie Dennis, Lead User Researcher, NHS Digital
Phil Stevenson, Senior Digital Proposition Manager, TD Direct Investing
Lucy Buykx kicked off the event by explaining that at last year’s Leeds Digital Festival the same subject had proven incredibly popular, with attendees likening it to a therapy session for those trying to reconcile agile and user research. As agile is becoming more embedded in organisations, the topic is even more relevant hence the re-visit 12 months on.
The panellists got started by introducing themselves and sharing their experience and thoughts on whether UX research is too slow for agile.
First up was Sophie Dennis who has worked with the NHS since January 2017 and has a range of experience from previous roles within the public and private sectors. She’s had a variety of design research and delivery roles doing variations of agile. She said the challenge is introducing design and research together and how do to reduce the cycle time of design sprints.
Adrian Berry from Hermes stated his team are fairly mature in agile and that although UX is a relatively recent concept, they are now finding that UX and agile come together to help them with rapid prototyping. When testing, be open-minded as to what might come out, dismissing preconceptions is really important to eliminate any bias.