Archive for February 2017
There is an ongoing debate around whether quantitative and qualitative methods are better. Quantitative research is good for finding out ‘How many’ or ‘How often,’ as it measures the incidence of findings in a given sample size. The findings are quantifiable and help make informed decisions about the impact of future developments. However quantitative research does not allow us to probe and understand why. Qualitative research on the other hand, uses a wide range of methods to gain insight into underlying user needs and behaviour which is not available in quantitative research. This can provide a sound base for further decision making. However, the in-depth approach of qualitative research limits us to small sample sizes meaning results are not quantifiable.
> Read more
Following on from our tips on building prototypes for testing, here we share some of the challenges which can come up while testing a prototype and how best to work around them.
Conducting usability testing can be challenging, especially when testing prototypes. This is because prototypes are not fully functional websites or applications and the level of detail within prototypes can range from simple paper prototypes to high-fidelity pre-launch prototypes. This article will discuss the challenges we face when testing prototypes from the point of view of a UX researcher and it will provide some tips that can make prototype testing more successful.
> Read more