Archive for December 2016
In 2015, UK shoppers spent more than £3.3 billion over Black Friday weekend, a rise of 31% on the previous year and many big name websites including Tesco, Argos and John Lewis couldn’t cope with the online traffic. With the growth of online shopping and more retailers taking part in this year’s Black Friday promotions, analysts were predicting a further increase of 25% in 2017 but early figures suggest this didn’t materialise.
While the marketeers continue to review the economic factors, we reviewed the way some clothing websites promoted their Black Friday deals. From our experience of user behaviour when shopping online, we noticed a few things they could have done to improve engagement and potentially increase sales.
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