Archive for September 2016
Malcolm Gladwell talking through the process of creating that $600m chunky pasta sauce.
As a child I had the full works when it came to game consoles; the Mega Drive, the PlayStation followed by the PS2, and the various Nintendo gadgets; the Wii, Gameboy Advance and the DS. Hours were spent sat in front of the TV in the living room with a controller in my hands. Some will say time well spent, others may not.
However, a recent SimpleUsability project in which Bartle’s Taxonomy was used to profile research participants led me to think how Richard Bartle’s theory could be used to improve the user experience in the new world of multi-platform, play anywhere and on any device gaming.
Bartle’s Taxonomy, in a nutshell
In a nutshell, Bartle’s Taxonomy (1996) states there are four types of gamers; achievers, hunters, explorers and socialisers. So what’s the difference between the four gamer types?
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One press of a Wi-Fi connected button enables instant ordering of, for now, up to 40 brands through the launch of the ‘Dash’ service for Amazon Prime customers in the UK. Said to take the tedious out of shopping, following its success in the US, UK customers can now strategically place these push buttons in convenient locations just waiting for that product to run out.
You can imagine the customer stories that this would solve. The convenience of never running out of key products that are, quite frankly, not exciting to shop for. But what does that mean for the user experience of grocery shopping in general, and will it open up a shift in behaviour and customer expectations for the main grocery home shopping brands in the UK?
New brand struggle
Singular brand button for re-order may make us less susceptible to new product launches and new brands emerging on the market. How will new products to
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