Archive for September 2012
At the beginning of the year, we looked at the new design for Twitter brand pages, which allowed a greater creative use of space for companies, increased advertising opportunities and easier means of communication with their followers.
We considered the implications of the new layout and assessed the opportunities it would present the brands. We found that:
- Banner images worked well at directing users to content and worked well as advertising space and promoting brand identity
- Promoted tweets worked well to reinforce and feature content
- Users disliked pages that felt too corporate
In the last week, Twitter launched the new profile page design which is open to all users, not just to brands, and features a header image (similar to the Facebook Timeline ‘Cover image’), an increase in size and quantity of the ‘Recent images’ on the profile page and a tweaked layout to the page.
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