Better behavioural research
Working with SimpleUsability
Many of our projects begin with an existing site, app, or piece of marketing collateral. Our clients want to Evaluate now what’s working, what isn’t, how it stacks up against competitors
As a solus piece of work, this can highlight immediate ways to improve conversion or engagement.
We then explore your audience, your category and your market in greater detail. Our user journey mapping workshops are a key analysis stage where all info is broken down ready to be built up and taken forward
Eye tracking card sorting delivers user insights into categorisation and labelling and cross-category merchandising.
Wireframing and prototyping next. At this stage ‘lo-fi’ is fine. It doesn’t need to be a beautiful prototype, just create the interface and get it tested to save time on development
For in-store research, we can create virtual and real shelving to explore multiple pack designs, adjacencies and stand out on shelf
rapid benchmarking research has been designed for efficient testing of wireframes, prototypes and concepts. We’re adept at working in agile development environments, iterating design in line with user comments during the research sessions
This also works really well for testing testing creative concepts for direct mail, advertising and printed publications.
By user testing earlier and more often in cycle the we can then use the reporting time to tweak your solutions ready to be tested again
Nearly 60% of organisations make no provision for disabled customers. We can conduct audits or train your team on accessibility best practice.
It’s ready. You have a site, app or piece of software which has been developed without user-informed evidence. Regular user testing ensures your site is constantly optimised towards your goals and delivers the best possible user experience.
If you have not conducted any research by this point, it’s still not too late. Pre-launch testing can ensure there are no glitches in the user journey or barriers to successful conversion.